The question of the day is does blogging actually help with lead generation? The answer is an absolute yes.  Fresh leads are an important piece of the sales puzzle. They are incredibly important for the growth and ultimate success of your organization. There are all ways to obtain leads. You can purchase them from a lead broker, but that tends to be an expensive endeavor. Plus, the chances are high that the same leads are being sold to your competition.

The best way to acquire leads is to generate them yourself through content marketing, and the most effective way to do that is by blogging. So, without further ado, here are the top three (3) reasons to use blogging for lead generation. First and foremost, blogging helps drive targeted traffic to your website. In essence, blog articles give potential customers or clients a great reason to look further into your business. The bottom line is that consumers won’t flock to your website unless you give them a reason to do so.

The vast majority of people do not even know that you exist unless they’re already familiar with your business and want to purchase your products and or services. Some consumers will conduct a Google search and come across the link to your website. However, they will also see links to your competitors’ websites and may not end up clicking on yours. However, when you have a blog, you also have something to promote. The blog provides your potential customers or clients with a solid reason to visit your website.

They want to either download a valuable resource or read the content that you’re publishing there. Blogging also provides another valuable service. It keeps consumers on your website for longer periods of time. The longer people spend on your website increases the chances that they will actually take action and make a purchase. Blogging also gives potential customers or clients a good reason to return to your website because they’ll want to read the next article that you publish on your blog.

As your potential customers or clients learn more about your business, products and or services it becomes easier to convert them into paying customers or clients. In addition, when you publish blog articles across your social media channels it provides consumers with a value-added service. You’re giving them free advice about topics that directly relate to the products and or services that your company sells. They will remember your business when it’s time to purchase those products and or services.

If you would like more information about why you should use blogging for lead generation or would like to take part in our blog writing services, please contact us today.

Your Blog Today provides professional blog writing services for businesses, agencies, and individuals on a weekly and monthly basis. All of our written content is created by professional writers in order to appeal to both your target audience, and the major search engines. Our blog posts are fully optimized for the highest level of search engine visibility in order to drive significantly more traffic to your website.

In addition, your blog posts will include a call-to-action message that grabs the attention of potential leads and converts existing leads into customers. Our team of marketing experts fully understands how to write for people, and the search engines without having you sound like a robotic selling machine. Please call or email today for more information or to get started. We look forward to working with you.