Blog Writing Is Important for Small Businesses

Blog writing is important for small businesses. However, you may be asking yourself why it’s so crucial? It simply doesn’t matter what type of business you own or operate, you need a blog. Here’s why…. First and foremost, you need to keep your target audience engaged with content that is not only relevant, but will also help them. It almost goes without saying that promoting your products and or services is not an easy task. This holds particularly true if you operate within a highly competitive business market. That's exactly [...]

How To Write Blogs That Generate Leads

If you’re wondering how to write blogs that generate leads, please keep reading. Did you know that for a small to medium size business, blogging does a lot more than simply informing followers about recent company news and events? In fact, when done right, writing blogs can establish you as an authority and even expert in your field, provide potential customers or clients with an inside look at your workplace culture, and boost lead generation efforts. Writing blogs that that educate your customers or clients about your products or services [...]

Search Engine Visibility Explained

Did you know that people across the globe conduct over 40,000 searches on Google each and every second? The bottom line is that if your customers or clients are searching for your products or services and answers to their questions, they’re using Google in order to find it. In essence, it only takes a few keywords typed or spoken into the search bar and your potential customers or clients receive a list of websites to search. Search Engine Visibility is what puts your business website on the list. Search Engine [...]

Does Search Engine Optimization for Your Blog Posts Matter?

Part 2 of 2 The conclusion to Does Search Engine Optimization for Your Blog Posts Matter continues below.... The following information will provide you with a few tips for creating high quality content that is based on the keywords that you choose to include in your blog posts. First and foremost, begin by thinking about a list of topics that directly relate to your main keyword. The next step is to conduct a bit of research about the list of topics. Then, compile a bunch of data that will help [...]

Does Search Engine Optimization for Your Blog Posts Matter?

Part 1 of 2 Let’s start this blog post with a question. Does Search Engine Optimization for Your Blog Posts Matter? The answer is yes. First and foremost, SEO (short for search engine optimization) is the process of optimizing a website and its pages in order to gain visibility on major search engines such as Google. The bottom line is that the better your website is optimized, the more potential customers or clients will see it for the key phrases you are targeting. Keep in mind that exposure equals website [...]

Should You Use Blogging for Lead Generation?

The question of the day is does blogging actually help with lead generation? The answer is an absolute yes.  Fresh leads are an important piece of the sales puzzle. They are incredibly important for the growth and ultimate success of your organization. There are all ways to obtain leads. You can purchase them from a lead broker, but that tends to be an expensive endeavor. Plus, the chances are high that the same leads are being sold to your competition. The best way to acquire leads is to generate them yourself [...]

Reasons Why Blog Writing is Good for Your Small Business

There are many reasons why blog writing is good for your small business. Do you own or manage a small business? If so, are you utilizing the blog section on your website? If not, you should be. Blog writing helps you think in new and creative ways. Blogging also helps small business owners and managers to slow down and actually think about their company from new perspectives. In addition, blog writing will provide you with a good opportunity to conduct some industry research by visiting your competitors’ websites. It’s always [...]

A Few Reasons to Hire Blog Writing Professionals

If you know a bit about marketing in the current digital age than you are well aware of the fact that publishing blog articles on your business website and across your social media pages is a key piece of the overall marketing puzzle. However, you may not have the time to write the blogs yourself. In addition, you may not have anyone on staff that has the writing ability and or knowledge to write the blog articles. The good news is that you can hire blog writing professionals to write [...]

Can You Increase Search Engine Visibility With Blog Posts?

The question of the day is can you increase search engine visibility with blog posts? The answer is yes, but there are stipulations. Search engine optimization, or SEO for short, is an extremely important piece of the marketing puzzle. The bottom line is that you need to add SEO (search engine optimization) to your web pages and blog posts in order to make your website as a whole, more visible to your potential customers or clients. This holds particularly true for those potential customers or clients who are using Google [...]

Pausing Blog Writing In The Winter Will Give Your Competition a Boost!

Did you know that in order to keep your website ranking as high as possible in Google and the other major search engines you need to post high quality content on a regular basis. The best and easiest way to accomplish that is by publishing blog articles each and every week. Do not be tempted to stop publishing content during the winter months or any other time of year when your business may be slow. For example, if you own or operate a landscaping business you may be under the [...]

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