Did you know that website rankings on Google fluctuate for all organizations, even the largest companies in the world? It’s good to keep that in mind when you’re reviewing your website’s Search Engine Optimization efforts or SEO for short. The best things that you can do is stay calm and not panic if you happen to see a drop in your Google rankings. That being stated, it is important to know when you should be concerned about the fluctuations and when you don’t need to be. For example, you may monitor your Google rankings and notice that it has gone down suddenly. Is this something to worry about?

The answer is typically no. In fact, rankings fluctuate in the vast majority of search results. It certainly doesn’t mean that your website’s lower ranking is permanent. In essence, it could easily bounce back tomorrow, the day after, or next week. In fact, website ranking fluctuations are actually considered to be a common occurrence that happens on a consistent and frequent basis. It is actually far more surprising when the top three (3) websites of any particular search result stays the same week after week. A great strategy is to check the website rankings of your competitors.

If there website rankings are also fluctuating it shows that it has something to do with the search engine itself and nothing to do with your website or your SEO efforts. If you notice a dip in your website’s rankings it’s a smart idea to check your traffic. In essence, you may be getting different rankings than what your potential customers or clients are actually receiving if you check your website rankings on a personal device or by geographic area. You also need to keep in mind that if you’re utilizing certain website rank tracking systems they’re may be some discrepancies within their systems.

However, when you review your website’s traffic numbers you’ll be able to see the entire picture. In essence, if the numbers stay steady and consistent it means that people are still reaching your website. In essence, you have noting to worry about if that’s the case. So what else can cause fluctuations in your website ranking? If you happen to have a high competition rate for a particular key phrase that you utilize it can affect the numbers. For example, your competitors may have recently started publishing blog articles on a more frequent basis. In so, it will help them gain a bit more traction. You can counter this by publishing additional blog articles on your website as well.

It’s important to keep in mind that the new Google algorithm makes website rankings different for everyone. In essence, the exact location of the searcher can affect the rankings even for the exact same key word phrase. The bottom line is that the rankings are not set in stone. They change each and every day.

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