The question of the day is can you really generate leads by publishing blog articles? The answer is absolutely, yes. You can and should publish blog articles on your website in order to produce more leads. Here’s why. Small business owners and managers, who are not digital marketing experts, may be under the false impression that blogs are just a bunch of words thrown together about a topic that a reader may or may not be interested in. However, marketing experts know that the exact opposite is true.

The bottom line is that blog posts aren’t just articles that people read, they’re also great at attracting your ideal target audience and generating actual leads for your business. Here’s why. When your potential customers or clients find that your blog articles are informative and or useful, they appreciate the fact that you make the blog articles available for the public to read. In essence, it helps build you and or your business as an industry leader who is willing to give away valuable information. Your target audience will factor that in when making their purchasing decisions.

They would rather purchase products and or services from you instead of your competition that hasn’t provided them with a value-added service. Publishing blog articles and continuing to create new posts over time should be a key element of your organization’s overall marketing strategy. In essence, creating an ongoing content strategy to publish high-quality content on your website is incredibly important. If you fail to do this, you will not drive nearly as much traffic to your website.

The bottom line is that the more content that you publish equals more incoming traffic. The more website traffic you have means more leads. So, you need to publish blog articles to your website on a regular basis in order to compete in the current marketplace. However, you can’t just publish any old junk and hope that your target audience will actually read it. You need to publish high-quality content that makes an impact in order to generate leads through blog articles. Don’t worry. We are here to help you with that. For example, we will help you develop and execute a content strategy so that you can publish high-quality blog articles on a consistent basis.

In essence, a content strategy goes a long way in helping you publish blog articles to your website frequently and on schedule. A good rule of thumb to follow is to plan out your content 2 to 4 weeks in advance. In addition, it’s important to optimize your blog posts to not only be visible to humans, but also to be visible to the major search engines like Google. Posting high-quality content on a constant and consistent basis is key.

If you would like more information about how publishing blog articles on your website is a sure fire way to generate leads, or would like to take part in our blog writing services, please contact us today.

Your Blog Today provides professional blog writing services for businesses, agencies, and individuals on a weekly and monthly basis. Professional writers create all of our written content in order to appeal to both your target audience, and the major search engines. Our blog posts are fully optimized for the highest level of search engine visibility in order to drive significantly more traffic to your website.

In addition, your blog posts will include a call-to-action message that grabs the attention of potential leads and converts existing leads into customers. Our team of marketing experts fully understands how to write for people, and the search engines without having you sound like a robotic selling machine. Please call or email today for more information or to get started. We look forward to working with you.