Did you know that creating eye catching graphics for your blog posts are more important than you may think? This is due to the fact that images are an incredibly important marketing tool that has a unique ability to increase the number of views that your blog articles receive. Remember the old saying, “a picture is worth a thousand words.” That principal applies well here. Graphics make you think. In essence, they take your attention away from the written text and transform what you are learning into something visual. Most people learn better that way.
Adding graphics in your blog posts create emotions within your target audience. The bottom line is that readers are drawn to information that is presented in a visual way. In addition, people tend to process them a lot faster than words. Graphics also reinforces learning because they are remembered longer than text. In essence, they transmit information quicker. That means generating graphic images for your blog posts are important because they break up paragraphs of written content, which in turn helps keep the attention span of your target audience focused on your blogs.
Your readers remember visual information better and for longer periods of time than they remember both written and spoken words. That means images tend to stick in people’s minds long past the time that they have forgotten a line of text. That also means adding graphics into your blog posts will make people remember your blog articles significantly longer than they would have if you didn’t include images. According to a recent study conducted by Skyword, incorporating graphics in blog articles increase readership by an astounding 94%.
The same holds for other written content pieces such as social media posts and press releases. The bottom line is that including graphics in your blog posts are bound to increase the amount of people that read them. As mentioned earlier, the attention span of your target audience shrinks on a daily basis. They have so many mediums and so many choices. Pictures provide your readers a short break from reading hundreds if not thousands of words all at once.
In essence, inserting graphics into your blog articles will go a long way in helping people read them from start to finish. Adobe Spark is an excellent tool for generating graphics for your blog posts. Although the program is easy to use, we can help if you’re not comfortable handling it on your own.
If you would like more information about why including eye catching graphics in your blog posts is an important aspect of content marketing or would like to take part in our blog writing services, please contact us today.
Your Blog Today provides professional blog writing services for businesses, agencies, and individuals on a weekly and monthly basis. All of our written content is created by professional writers in order to appeal to both your target audience, and the major search engines. Our blog posts are fully optimized for the highest level of search engine visibility in order to drive significantly more traffic to your website.
In addition, your blog posts will include a call-to-action message that grabs the attention of potential leads and converts existing leads into customers.
Our team of marketing experts fully understands how to write for people, and the search engines without having you sound like a robotic selling machine. Please call or email today for more information or to get started. We look forward to working with you.
